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Product Design

LooFind

The Ministry of Housing and Urban Affairs joined hands with Google to launch the Loo Review campaign in September 2018 to encourage review public toilets on Google.

Overview & Challenges

Loofind is a mobile application that helps you find the most appropriate nearby washroom facility based on a set of criteria you select. The app allows users to locate, rate, share information about, and recommend publicly accessible washrooms that are sanitary and close to the user’s location.

The app already existed on the android platform but was struggling to serve its purpose due to three critical reasons:

  • Outdated user interface
  • Low response time
  • Limited scope, visibility, and awareness as the mobile app was lacking App Store presence and informative website
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    Creating World class
    User experience

    Our team thoughtfully optimized the outdated app design to make its experience meaningful and enjoyable while accelerating market validation and increased results efficiency.

    How We Helped

    Blue Shark team needed to work on three essential layers: look, performance, and visibility.

    Look

    We designed a brand-new logo and a slick UI/UX to make the app experience seamless and appealing.

    Performance

    Our development team updated the app’s base with the latest technology stake, making the application lighting fast.

    Accessibility

    We enabled Loofind to leverage the iOS platform by developing a full-fledged application for the App Store. Blue Shark also designed and created a responsive website to highlight app features and provide detailed information about Loofind.

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    The Impact

    Loofind observed a high boost in the numbers of downloads on both App Store and Google Play after Blue Shark revamped the product with innovative branding and app development solution.

    Crafting
    Beautiful &
    Functional User Interface

    Our design professionals needed to weave a simple, modern interface while emphasizing usability for users.

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    A comprehensive
    guide to design systems

    Our next step was to build a design system - a single source of truth for all the elements that will allow our designers to design, realize and develop a product. It evolved continuously with our product as we received more and more feedback.
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    Typography Proxima Nova Family
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    Extended Palette
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    Some awesome words by our Clients

    “I'd like to pass on a few good words for Blue Shark Solution and Dipan Chokshi. About a year ago we had an existing project that installed and needed upgrading.

    We chose to go ahead with Blue Shark Solution. Dipan was very helpful, creative and through right from the beginning. Instead of just fixing an old app, actually created a new one. The new one is sleek, attractive and much more functional and now available on both platforms. I want to thank Dipan and his crew for the project that we at LooFind are very happy with. I would recommend him and his team for any projects that you might have in mind.”

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    Mike Houvardas
    CEO, LooFind

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